We are a team of experienced, passionate people focusing on research and marketing strategy. Rooted in Indonesian social cultural context, we have acquired the best and most complete understanding on everything about Indonesia. Even with the different backgrounds, our people leads the team with only one purpose in mind, and that is to support our clients throughout their business cycle; from ideas around business opportunities up to their business success.


“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results.” –Andrew Carnegie

Irma has been 26 years in Marketing and Social Research and experienced both in client and agency site. In 1993, she founded DEKA Marketing Research and held the function of Managing Director until now.

Irma Malibari

Managing Director

Started her career as a coder, Yanti Nisro has more than 20 years of experience in Marketing Research Industry. Her last position as Regional Data Acquisition covering Indonesia, Malaysia, and Singapore has proved her quality as a researcher.

Yanti Nisro

Deputy Managing Director

Having a solid background from both research agency and Client side, Dyah has the depth of consumer insight as well as practical know-how in the research arena which allows her to provide strategic analysis and actionable directions for various Clients.

Dyah Satya Adinintyas

Executive Director - Insight & Head of Qualitative

Currently focusing on the development of new research approaches and marketing strategy, Mulyono has complete experience in both agency and client sides that gives him the ability to deliver not only insight but also actionable action plans.

Sri Mulyono

Insight and Innovation Associate Director

Backed both with his educational background and working experience, Ahmadi is strong in sampling methodology and statistical analysis. Combined with his pleasant character and patient demeanor, he makes clients endear to him and keep coming back.


Associate Research Director

Holding a Bachelor’s Degree in Mathematics and Computer Science and Master’s Degree in Business Finance and Statistics, Pascal's scope of research includes Pricing Research, Product Design & Development, Financial & Profitability Analysis, and Network & Channel Distribution.

Varance Pascal

Business Director